With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience.
Many savvy businesses have a content marketing strategy, so it’s important to think of ways to make your content stand out from your competitors.
Let’s explore different ways you can turn static content into interactive posts and pages that will encourage your audience to stay engaged.
But first, let’s understand a bit more about interactive content and why it is so important.
What Is Interactive Content Marketing?
Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively.
It doesn’t necessarily need to be anything fancy, it could be as simple as clicking a button, or answering a poll.
This type of content can make the experience more fun for your audience, and therefore make you and your brand more memorable.
Plus, it’s also a great way to get to know your audience better and collect important data.
Here’s a recent example we’ve implemented in my business.
For about one year, I’ve been asking my community what new skills they would like to learn. I’ve done that in different ways and in different platforms – on our private Facebook group, on Instagram Stories, on social posts, and on YouTube.
Those questions have both generated more engagement and given me solid data to decide what to do next.
Why Is Engaging Your Audience Important?
From the content they consume to the products they buy, people have more options (and more information) than ever before – and this can make gaining their attention quite difficult.
With a highly competitive market, it’s more important than ever to learn the best ways to engage an audience and keep them connected with your brand.
Interactive content marketing is more effective than other types of content not only because it boosts engagement (which we know all algorithms love), but also because it keeps people’s eyes on your brand for longer.
How Do You Measure Interactive Posts
You may be wondering what makes a post successful.
When you start testing different types of content, it’s important to keep an eye on these metrics:
Social Media Metrics
- Direct messages.
- Traffic to links.
Most social platforms provide business and creator accounts access to analytics, and you’ll find some of this information there.
If you’re running a promotional campaign or giving your audience a link to click on, it may be useful to leverage link tracking so you know where your traffic comes from.