Content Marketing: Why Does Your Business Need It? – Forbes

Content marketing

Zohaib Hassan is the founder & CEO of LeadOrigin, a growth consulting firm focused on digital marketing & data intelligence.


Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from the competition and reach their audience wherever they are on the internet.

The Importance Of Content Marketing

Content marketing is the strategy of using valuable content to reach a target demographic for the purpose of generating leads and making sales.

It is more than just the production or publication of visual or written content on digital platforms. It also involves marketing strategies that aim to attract and retain customers to boost your revenue.

If you’re not using content to your advantage, you’re missing out on a lot of opportunities to grow.

Benefits Of Content Marketing

As technology continues to advance, content has grown to become one of the most powerful parts of an effective marketing strategy. Here are some of the benefits of content marketing:

You’ll have a better chance of your audience sticking around longer.

People love good content. It’s engaging and enhances their experience with a brand if they get value out of it. When you choose to put out quality content for your audience, you increase the chances of retaining them, eventually turning them into paying customers.

You’ll have better traction on social media.

If you are struggling to run your social media accounts and find it difficult to increase your following and engagement, it’s time to turn to content marketing. Quality and relevant content can get the right attention and organic traction.

It’s an easy way to build audience trust.

Creating content is one of the best ways to establish a connection and built trust with your audience. Different types of content can share what your brand is all about and what your business can do for your customers. Content can also be used to interact and answer customers’ questions.

The more value customers get from your content, the more likely they are to trust your brand.

It can help generate more and better leads.

With increased traction and trust, lead generation becomes easier. Content can be used strategically through calls to action (CTAs) and offer free value to persuade customers to purchase or take an action, such as visiting your landing page.

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