Are you struggling to form an effective content strategy for your financial service business?
How do you create finance content that’s responsible and accurate yet still engaging and convincing?
This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts.
In Content Marketing For Finance, author Chandal Nolasco da Silva provides all the tools you need to balance the difficult priorities of finance content.
- How to navigate within an industry that’s been slow to digitize and resistant to change.
- How to deal with the complications of regulators, operational delays, reference checks, and other risk reduction processes.
- How to determine which marketing channels you should focus on – as sometimes, traditional channels don’t perform as well as they do in other industries.
Finance is not exactly the most glamorous or entertaining subject to write about. Plus, there are heavy regulations and strict guidelines in Google results that limit what you can say and how you can say it.
But in this pocket guide, you’ll learn how to develop a content strategy that respects the rigorous demands of the financial space while truly connecting with your target audience.