[author: Kevin Vermeulen]
Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing is just as much a science as it is an art, and it’s more important than ever to get your law firm’s content marketing strategy right.
To ensure you develop and share only the best possible content, we’re going to look at eight of the biggest content marketing struggles law firms face, as well as some practical tips for overcoming those obstacles.
8 Law Firm Content Marketing Challenges & How to Overcome Them
1. Lack of Resources
Content is one thing; quality content is another.
Many small law firms don’t have the funds available to outsource content. While that might be fine some of the time, taking on blogging and other forms of content creation efforts yourself could very well prevent you from completing other equally important tasks.
If you really want your content marketing efforts to take off, you’ll need to invest resources somewhere – either your own time or the money to outsource content creation to someone else. You’re the only person who can determine which of those resources to spare. The biggest mistake would be to not create content at all.
2. More Competition
No matter your area of expertise, there will always be others who have insights to share. It also doesn’t help that your audience’s attention span is more limited than ever. Both factors make content production something of an arms race.
To win that race, you must produce excellent, valuable content and consistently promote it to the right target audience. That means maintaining high standards and making every effort to create content across multiple mediums in addition to your regular blog, such as podcasts or webinars.
3. Meeting Quality Standards
In just about every industry, the need to “Always be Publishing” is lowering content quality standards. Spend some time on the web, and you’re likely to find posts that are too self-promotional, full of errors, or poorly written. This declining quality gives you a real opportunity to provide your audience with the valuable – useful, insightful, and well-written – content they want and need.
But to make the most of that opportunity, you’ll have to do more than merely regurgitate news or current developments in your niche. When you’re writing a blog post or creating other content, dissect the issue for your audience, then provide your opinion and insight into future implications.
4. Getting Your Content in Front of the Right Audience
“Organic” social media promotion will always have its place, but with the digital landscape growing more competitive …….