5 Components Your Content Marketing Strategy Needs in 2022 – Entrepreneur

Content marketing

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Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to hire a full-time marketer or you’re looking to do it yourself, then you will 100% need a content marketing strategy.

First of all, 82% of marketers actively invest in content marketing, which means the odds are, your competitors are investing. So, if you’re not, you’re going to be left behind. But content marketing can be quite overwhelming, so it’s essential that you create a content marketing strategy before you delve in.

So, what exactly is a content marketing strategy? A content marketing strategy is a detailed document that plans out exactly what content you will publish, via which channels, when and to whom. It is designed to help you think of a clear path to talk to your target audience, educating and entertaining them, while bringing awareness to your brand. It should list your goals on each platform and a timeline for achieving them.

Related: How to Craft a Content-Marketing Strategy That Works

Why is a content marketing strategy beneficial?

Eighty-one percent of marketers actually consider creating a content marketing strategy a vital business strategy, and I do too. Without one, you’re just publishing content without direction and won’t truly be able to deliver a powerful message.

A content marketing strategy is useful, because it allows you to set clear goals and be able to measure the results. What actually worked? Why did this work? What didn’t work? How can we improve this next time? By answering these questions, you’re continually improving your marketing. You can also align these marketing goals with your overarching business goals.

By following a content marketing strategy, you are able to consistently publish good quality content without worrying that you may have a blindspot or writer’s block. This also motivates the marketers, as they can be proud of their work and can work towards achieving goals.

Related: 6 Key Tips to Level Up Your Content Marketing Strategy

How to create a content marketing strategy

Essentially, creating a content marketing strategy involves 6 main steps:

1. Set your goals:

What do you actually want to achieve? Brand awareness and growing your customer base? Are you launching new products that you want to sell? Are you expanding into a new area, or are you just trying to improve your online reputation? Whatever your goals are, your content needs to match them.

2. Who is your target audience, and what do they need?

It’s always so tempting to say that your audience is everyone, because you want to reach as many people as possible. But then you …….


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