How Brands Can Use ChatGPT And Other Generative AI For Content Marketing

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Chances are, by now you’ve heard of ChatGPT, the generative AI app that has received attention for its conversational and human-like responses to queries. Launched by OpenAI toward the end of last year, the chatbot uses a language processing model to predict responses that are eerily reflective of human speech and take mere seconds to conjure.

Just five days after launc…….

Zohaib Hassan is the founder & CEO of LeadOrigin, a growth consulting firm focused on digital marketing & data intelligence.

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Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from the competition and reach their audience wherever they are on the internet.

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Zohaib Hassan is the founder & CEO of LeadOrigin, a growth consulting firm focused on digital marketing & data intelligence.

getty

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from the competition and reach their audience wherever they are on the internet.

<h2 class="subhead-embed color…….

Content continues to rule most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.

After all, content is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google d…….

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience.

Many savvy businesses have a content marketing strategy, so it’s important to think of ways to make your content stand out from your competitors.

Let’s explore different ways you can turn static content into interactive posts and pages that will encourage your audience to stay engaged.

But first, let’s understand a bit more about inter…….

Content is the backbone of marketing.

Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is the touchpoint between your audience and your business.

To build your brand, establish trust, and ultimately generate conversions, you need high-quality collateral that accomplishes a specific goal.

But this is easier said than done, especially when you consider your overall…….

Being on video, watching videos and video content marketing is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers.

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You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right?

The truth is, your content marketing efforts can, and should, always be evolving.

Just as marketing strategy best practices shift and adapt to current consumer behavior trends, so too should content marketing.

Your sales team has likely already mapped…….

Content continues to rule most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.

After all, content is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google d…….

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world.

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Inflation is unavoidable in modern life, made even more obvious by the past year’s global economic turmoil. The American federal government reported an astounding 4.3% increase in consumer goods from Q3 over the previous quarter’s 9% increase. Market media outlets recommend investors lie low and ride saf…….