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When starting with a niche, you may find it difficult to come up with topics for your content marketing. To get ideas, take notes about what your prospects are talking about. This article covers specific points to create an effective content strategy.

Most professional marketers spout the importance of content marketing – creating original an…….

Want your content to reach more people? Employee engagement may be key to your success.

Content marketing strategy is 50% content and 50% delivery. This means that excellent content can fall flat if the distribution is mismanaged. Far too often, we see law firms create good content but fail to distribute it. These firms struggle with content marketing because they do not leverage their team—or their team’s networks—to bolster their reach.

The truth is that employees ar…….

Podcasts have finally earned their long awaited due. Today, they are not only an audience favourite, but are being looked at as a lucrative content channel for brands. The medium’s multifold benefits, right from high levels of deep engagement to brand affinity among others have caused marketeers to sit up and take notice.

But is merely tapping the medium enough? Including podcasts …….

Recognising current and upcoming industry trends is the bread and butter of legal marketing teams with a successful content marketing strategy. Done well, it helps feed lawyers with a steady stream of highly relevant topics to write about for their target audience.

It is widely accepted that the best content marketing strategies are driven by committing time to high-quality research and an excellent understanding of the target market’s challenges. However, with so many competing res…….

It’s been more than 25 years since Microsoft co-founder, Bill Gates, penned an essay that reminded us content is king.

That’s a long time in Internet years, and many other predictions have proven false. But there’s no doubt the appetite for content has never been healthier. In 2021, the global content marketing industry was estimated to be worth US$66 billion in revenue, growing to US$76 bil…….

Marketers and influencers create tons of engaging content each year to keep their audiences interested. With content creation tools right at our fingertips, it’s easy to create amazing images, videos, blogs, and other content types. However, even if we create tons of great content, our target audience won’t even know they existed without strategic content distribution.

Content distribution is the most important aspect of content marketing. It determines a brand’s success potenti…….

New York, USA, July 06, 2022 (GLOBE NEWSWIRE) — According to a report published by Research Dive, the global content marketing industry is envisioned to garner a revenue of $107,540.6 million and rise at a healthy CAGR of 14.3% during the forecast timeframe from 2019 to 2026.

As per our analysts, with the increasing adoption of content marketing systems across organizations for customer engagement, promotion of products, personalized marketing, and many others, the content marketi…….

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Before we di…….

Generating content marketing topics doesn’t have to be daunting. Sometimes you can pick a theme and riff on it.

Content marketing is the act of creating content, publishing it, and promoting it with the aim of attracting, engaging, and retaining customers. Content marketing is often paired with search engine optimization to help bring potential customers to a business’s website.

Each month since 2014 I have created a list of content ideas to inspire merchants. F…….

Opinions expressed by Entrepreneur contributors are their own.

Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing?

Data-driven content marketing is a method of creating and distributing content predominantly based on data and analytics. Data d…….